Using the Macroinnovation Method (A Primer)

This 3-page primer provides an illustration of how the patent-pending Macroinnovation Method may be used to enhance organizational performance. In particular, it shows how policies and programs can be set by managers as a basis for creating organizational conditions conducive to high-performance learning and innovation. It also illustrates how managers can tap into the creative learning capacity of whole firms by adopting policies and programs that have enterprise-wide impact, and also how corporate accountability can be improved by leveraging transparency and inclusiveness. Licenses to use the Macroinnovation Method are free and perpetual to end-user firms. Contact us for more details at mmcelroy@vermontel.net.

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