About Us : Macroinnovation News


April 25, 2006 -- Macroinnovation Associates is pleased to announce that its President, Mark W. McElroy, has received the "Outstanding Paper of 2005" literary award from 'The Learning Organization' journal published by Emerald Publishing in the UK for a paper co-authored with Joseph M. Firestone. The announcement on Emerald's website can be found here:
http://www.emeraldinsight.com/info/authors/literati_news/awards/papers_2006.jsp#od
A pre-print version of the award-winning paper can be found here:
http://www.sustainableinnovation.org/Doing_KM.pdf


August 15, 2005 -- Macroinnovation Associates is pleased to announce that its President, Mark W. McElroy, has agreed to join a research team at the University of Groningen in the Netherlands as a Visiting Researcher. The project will last approximately three years and will focus on corporate sustainability management and sustainable innovation. Mr. McElroy will otherwise continue to serve as President of Macroinnovation Associates during this time, and all related activities and operations will carry on as usual.


November 12, 2003 -- Macroinnovation announced today its collaboration with Executive Information Systems, Inc. (www.dkms.com) in the release of a comprehensive Knowledge Management (KM) methodology for developing enterprise-wide KM strategies and intervention programs. The new methodology, K-STREAM (tm), will initially be taught and licensed under contract with the Knowledge Management Consortium International (KMCI) (www.kmci.org). KMCI classes have been scheduled, accordingly. The new K-STREAM (tm) methodology entails use of Macroinnovation's patent-pending 'Policy Synchronization Method' (PSM). Thus, every end-user attendee of KMCI's K-STREAM (tm) class will receive a free and perpetual end-user license for PSM. For more information about the K-STREAM (tm) method and class, visit the KMCI website at www.kmci.org.


February 12, 2003 -- Macroinnovation's president, Mark W. McElroy, testified today before the Vermont Legislature's House Committee on Health & Welfare in Montpelier, Vermont. McElroy's testimony came in the context of the Committee's deliberations on health care regulatory reform. His remarks were aimed at the proposed provisions (in House Bill H.128) that deal specifically with issues of openness and transparency in the management of Vermont's fourteen regulated hospitals. It should be noted that this testimony came on the heels of a major scandal in Vermont, in which the approved expenditure of capital improvements at the state's largest hospital (Fletcher Allen Health Care) more than doubled over the past 2-and-a-half years, even as senior management there allegedly took steps to conceal its excessive and unapproved plans from state regulators. What started out as an approved plan for $173 million in capital expenditures in September, 2001 eventually grew (in allegedly illicit ways) to what is now roughly $356 million. Since then, managers there have been replaced and the new legislation is, in part, designed to prevent such deceptions from ever happening again in Vermont's health care system. Openness, or the lack of it, has been fingered as a causal factor in this case that state regulators should be focusing on, and the new (draft) legislation has been crafted accordingly -- with McElroy's input. The content of McElroy's testimony can be obtained by clicking on the following link [Openness in Business].


January 24, 2003 -- Macroinnovation Associates, LLC announced today the launch of its Openness Audit (tm), an independent advisory service aimed at supporting the needs of ethics officers, internal auditors, risk managers, and other executives concerned with corporate accountability, transparency, governance, learning, and sustainability. The Openness Audit (tm) is a management tool that profiles the policies, programs, and practices behind information and knowledge processing in a firm. Of particular importance to its scope is the manner and extent to which stakeholders in organizations have access to related organizational processes and outcomes. Thus, the Openness Audit (tm) also entails a Transparency Audit (tm).

The Openness Audit (tm) is the product of five years' research and development in the fields of Non-Financial Reporting, Knowledge Management, Sustainability, and Business Ethics. Macroinnovation's president, Mark W. McElroy, characterized the Openness Audit (tm) as, "the first service offering of its kind in the U.S., crafted in direct response to the post-Enron needs of business in the twenty-first century." He added, "Ensuring transparency and inclusiveness in the information and knowledge processing affairs of publicly-traded companies, in particular, has become an important new fiduciary duty for corporate directors and officers, the fulfillment of which is uniquely supported by the Openness Audit (tm)." The Openness Audit (tm) is also designed for use by managers in government and non-profit settings. (See Full Press Release)




September 3, 2002
-- Mark W. McElroy's new book, The New Knowledge Management, shipping in October 2002, can now be ordered from Amazon at the following link: The New KM

Click here for Foreword by Joseph M. Firestone, Ph.D.: The New KM: Foreword by Joseph M. Firestone, Ph.D.




July 1, 2002
-- Macroinnovation Associates announced today that its president and CEO, Mark W. McElroy, has signed a contract for a second book with Butterworth-Heinemann entitled, 'Key Issues In The New Knowledge Management.' Included in the new book will be an already-completed chapter entitled 'Generations of Knowledge Management,' in which McElroy and co-author Joseph M. Firestone critique David Snowden's Cynefin model and other recent views on the evolution of KM.

As a sequel to McElroy's first book, 'The New Knowledge Management' (TNKM) (Butterworth-Heinemann, forthcoming in fall 2002), the 'Keys' book will apply principles taken from TNKM to many of KM's perennial issues, such as the nature of knowledge, KM as a discipline, tacit versus explicit knowledge, portals and other IT applications, intellectual capital and KM, and many more. The 'Keys' book will be co-authored with Joseph M. Firestone, Ph.D., a close collaborator of McElroy's, and is planned for release in spring 2003.


April 1, 2002 - Macroinnovation Associates announced today that it will be offering three 2-day training programs on 'The New Knowledge Management' later this year in Boston, Chicago, and San Francisco. These programs will be taught in conjunction with Joseph M. Firestone, Ph.D. of Executive Information Systems, Inc. Registrations are now being taken. Click here for more details.


March 29, 2002 - Macroinnovation Associates is pleased to announce that its founder and CEO, Mark W. McElroy, has signed a publishing contract with Butterworth-Heinemann for a forthcoming book on knowledge and innovation management to be released later this year. McElroy's book, 'The New Knowledge Management,' will chronicle the evolution of knowledge management over the past ten years, with a particular emphasis on today's state-of-the-art thinking in the field. Its content will cover many of McElroy's original ideas, including his conception of 'second-generation KM,' 'supply- and demand-side KM,' 'social innovation capital,' and 'sustainable innovation.' A release date of October 2002 is anticipated.


February 25, 2002 - Macroinnovation Associates announced today its involvement with the Knowledge Management Consortium International (KMCI), the leading non-profit association of knowledge managers in the world, to help develop a normative management model for 'openness and high-performance knowledge processing' in business. Referred to as 'The Open Enterprise,' by KMCI officials, this project was, in part, stimulated by recent events at Enron Corporation where an alleged culture of secrecy and management deceit has been blamed for the company's collapse. Many believe that Enron's demise could have been avoided had its dubious management practices been more widely known and open to the light of day. Citing a broader concern over secrecy and unethical management in business, Warren Bennis, the well-known Professor of Business Administration at the University of Southern California, has called for new "social architectures for openness" in American companies. The KMCI model, including its use of Macroinnovation Associate's principles and techniques, is arguably the most compelling means of establishing and maintaining openness of this kind. Principles related to The Open Enterprise are now being taught as part of KMCI's Certified Knowledge and Innovation Manager program, which was co-developed and is now co-taught by Mark W. McElroy of Macroinnovation Associates. Central to KMCI's vision of The Open Enterprise is unfettered information flow within an organization, and the capacity to learn and adapt on a distributed, enterprise-wide scale. McElroy refers to this as Wholescale Innovation (sm), a concept that relies heavily on Macroinnovation's patent pending Policy Synchronization Method. The KMCI model is normative in form, and stresses the adoption and enforcement of management policies and programs that support wide-scale employee participation in knowledge production, sharing, and use. More information about KMCI's Open Enterprise model and Macroinnovation's Policy Synchronization Method can be obtained by contacting Mr. McElroy at mmcelroy@vermontel.net.


February 17, 2002 - Important Announcement!! Registrations Are Now Being Taken For A Special 2-Day Class In Spring, 2002 Entitled "The New Knowledge Management" To Be Held On March 26 and 27 In Cambridge, MA. Click Here For More Details.


December 14, 2001 - At its annual members meeting today at MIT in Cambridge, MA, Mark W. McElroy of Macroinnovation Associates, LLC was elected President of the Knowledge Management Consortium International (KMCI) for 2002. News of McElroy's appointment and other decisions reached at KMCI's meeting can be found at www.kmci.org.


October 22, 2001 - The Society for Organizational Learning (SoL) announced last week its decision to move ahead with funding for the first phase of a research project developed jointly by Macroinnovation Associates and Conservest, Inc., whose principals, Mark W. McElroy and Jay Bragdon, respectively, are both active members of SoL. The approved study, entitled 'Linking Social Innovation Capital With Shareholder Returns,' will be performed using models taken from Macroinnovation Associates' 'policy synchronization method' and will involve collaboration between McElroy, Bragdon, Peter Senge, and other members of SoL's Research Committee. The study will focus on examining companies with strong organizational learning policies and programs whose corresponding practices have been linked to their market leading performance as reflected in Conservest's LAMP ™ index. The intent of the study is to explore the extent to which strong organizational learning policies can be causally linked to improvements in business performance and shareholder returns.


September 1, 2001 - Macroinnovation Associates announced today the signing of a third-party license agreement with Applied Knowledge Group, Inc. (AKG) in Reston, VA. This agreement authorizes AKG to employ Macroinnovation Associates' patent-pending Policy Synchronization Method in the course of providing knowledge and innovation management consulting services to its clients. AKG is a leading provider of related services in the areas of virtual teaming solutions, collaboration, and knowledge management to clients throughout the U.S. More information about AKG and it services can be found at http://www.akgroup.com


April 26, 2001 - The Literati Club of MCB University Press in the UK announced today their decision to award Mark W. McElroy formal recognition for his article, 'The Integration of Complexity Theory, Knowledge Management and Organizational Learning,' as one of the best articles on knowledge management to appear in their publication last year (2000). A downloadable copy of Mark's article can be retrieved at the following link:

DOWNLOAD "Integrating Complexity Theory, Knowledge Management and Organizational Learning" By Mark W. McElroy

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